Strategic planning for your online communications
The perfect presentation of your company is based on many different factors: Your business model, your target groups, your competitors and the market environment, in which you operate in.
B2B brands develop through storytelling. The web is the perfect platform for telling these stories impressively. With our special expertise in the B2B environment, we will support you in doing this. Take advantage of our knowledge in the fields of financial services, industry and IT.
The web has already become the new home of corporate brands. Here, we are the right sparring partner to design your cross-media communication solutions. Because our strengths include the development and implementation of communication ideas – and we are always looking ahead in favor of our customers. So that you can be sure that you’ll be equipped with all required tools in order to master the challenges of the digital future.
Evaluation of success
Even the best online campaigns can be improved. So after the go-live, our jointly defined website goals will be subject to an on-going evaluation. Web analytics tools will show us what the potentials are in order to increase efficiency. So both your onsite goals and your communication strategy can be continuously improved.
Corporate Identity – showing your style
Your company has a clear vision of what it stands for? Then we can deliver the right approach to sustainably position your company and your brands.
Reflecting your image – and your style: Because you can only create identification and ensure a high value of recognition when you are positioned in a unique way.
We will develop visual ideas that shape your identity, write these down in your corporate style guide and visualise them.
Your organization requires corporate identity guidelines? Then we will align your current media guidelines with the needs of how to deploy your corporate communications standards in the digital world. This task raises some questions: How is a corporate identity achieved and reinforced in the digital world? How can the opportunities offered by PC, tablet and smartphone devices be used? We can provide you with answers.
Employer Branding – setting standards
In times of strong competition, you will only be able to successfully attract talent, if your company is favored to be a more attractive employer compared to others.
Based on our philosophy, efficient positioning of your employer brand requires both passion and a technical understanding of human resources management.
When it comes to showcasing the particular quality of what you offer as an employer, we believe that employer branding and sourcing take up a central role – especially if you consider the talent life cycle in a holistic way.
Your employer marketing activities already rely on an authentic employer brand management based on high standards? And you believe that just sending meaningless and exchangeable advertising messages isn’t enough? Neither do we!
The consulting approach of EQS Corporate Communications includes:
- an analysis of your corporate brand and your employer benefits scheme
- the development of an Employer Value Proposition (EVP)
- the translation of your offering into employer messages
- the development of a cross-media storytelling approach
- the format- and channel-specific design of your employer brand (moving image, gamification, career website, social, mobile, etc.)
- the definition of communication standards during candidate interaction